June, 07, 2017
India is the home of Ayurveda, as it was started here centuries ago and has gained popularity all over the world because of its extreme and effective holistic approach. Ayurveda focuses on healing the internal “Doshas” of the body, which are the root cause of several other diseases. According to Ayurveda, there are 3 main Doshas-
1. Vata Dosh – ‘Vata’ refers to the energy related to our surroundings. Vata Dosh deals with problems in breathing, motion, mobility, and other essential body functions
2. Pitta Dosh- It is the energy that helps in digestion, metabolism, absorption of nutrients by the body. People suffering from Pitta Dosh are usually obese, prone to stomach ailments, get angry easily and most of the time remain aggressive
3. Kapha Dosh: ‘Kapha’ refers to the body and mind growth. Kapha helps in the development of cells and organs, problems in Kapha make a person lazy and tired. Kapha Dosh leads other several psychological issues.
According to Ayurveda, imbalance of these three elements in the body results in various types of diseases and by balancing these Doshas, any disease can be cured or prevented. Ayurvedic medicines and yoga have gained an immense popularity all over the globe. Every year tonnes of ayurvedic medicines are manufactured and exported. There are a number of Ayurvedic medicine manufacturers In India. These manufacturers focus on developing high-quality medicines at cost-effective rates. These manufacturers should adopt the following business practices in order to gain a competitive edge in the market-
l They should make use of the top-notch grade components and technologically advanced machines while making Ayurvedic Medicines
l They should be backed by a team of dexterous professionals, which is highly proficient in engineering a matchless product quality
l In India, these manufacturers thoroughly adhere to the standards and norms laid down by the industry
l These manufacturers should ensure that the offered medicines are unadulterated, free from contamination and have a long shelf life.
l They should have enough capacity to suffice the bulk and urgent requirements of their clients on a timely basis.
l The producers of Ayurvedic Medicines should be well-equipped with a widespread marketing and distribution network. This enables them to meet the requirements of geographically distributed clients.
l They should try to offer their medicines at a cost-effective rate. In this way they not only help the patients, but this strategy helps them to penetrate a large client base.
Thus, we can conclude that the Ayurvedic medicines are phenomenal in curing a lot of health ailments without any side-effects.